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Beginner Store Setup 2 min read Progress: 100%

Branding

Last updated: June 12, 2025
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Store Logo, Favicon, OG Image

You can change your store logo, favicon, and OG image from the:

SettingsBrand.

Store Logo

Store logo is a small image that appears on your store’s header. Your logo is a visual representation of your brand and is one of the first elements that visitors notice when they come to your online store.

Best Practices for Store Logo:

  • Size: Recommended size is 400×100 pixels
  • Format: Use PNG format with transparent background
  • Design: Keep it simple, recognizable, and aligned with your brand identity
  • Responsiveness: Ensure your logo looks good on both desktop and mobile devices

Favicon

Favicon is an icon that appears in the browser tabs. It helps users identify your website when they have multiple tabs open.

Best Practices for Favicon:

  • Size: 32×32 pixels is recommended
  • Format: ICO, PNG, or SVG formats are commonly used
  • Design: Simple design that is recognizable even at small sizes
  • Brand Consistency: Should reflect your brand identity and possibly be a simplified version of your logo

OG Image

OG image (Open Graph image) is an image that represents a page or content when shared on social media platforms. It appears in social media feeds when a link to your store is shared.

Best Practices for OG Image:

  • Size: Recommended size is 1200×630 pixels
  • Format: Use JPG or PNG format
  • Content: Include your logo, product image, or other relevant visual content
  • Text: Minimal text that is easy to read
  • Brand Consistency: Maintain consistent branding with your store

How to Update Branding Elements

  1. Log in to your eCommerce admin panel
  2. Navigate to SettingsBrand
  3. For each branding element (logo, favicon, OG image), click on the upload button or area
  4. Select the image file from your computer
  5. Crop or adjust the image if necessary
  6. Save your changes

By customizing these branding elements, you can create a cohesive and professional brand identity for your online store, enhancing recognition and trust among your customers.

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