Meta Pixel

Available

Marketing

4.5

Quick Info

Availability: Available globally

Pricing: Meta Pixel is free to use. Costs are incurred based on your advertising spend on Meta platforms like Facebook and Instagram.

Meta Pixel is a JavaScript code snippet that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use to track Facebook ad-driven visitor activity on your website.

Key Features

Track website visitor actions for conversion tracking

Optimize ad delivery to reach the right audience

Retarget website visitors with customized ads

Measure the effectiveness of your advertising

Build audiences for future ad campaigns

Integrate with Facebook and Instagram ad platforms

Use the Event Setup Tool to track actions without coding

Need Help?

Contact Support API Documentation

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