TP

TikTok Pixel

Available
Marketing
4.5

Quick Info

Availability: TikTok Pixel is available in multiple countries across Europe, Asia, Africa, and the Americas, including the Netherlands, United Kingdom, United States, Australia, and more.
Pricing: TikTok Pixel is free to use. Costs are incurred based on your advertising spend on TikTok platforms.

TikTok Pixel is a tracking code that you can place on your website to share visitor events with TikTok. It enables you to measure traffic, optimize ad campaigns, and find new customers by analyzing user interactions on your site.

Key Features

Track website visitor actions for conversion tracking
Optimize ad delivery to reach the right audience
Retarget website visitors with customized ads
Measure the effectiveness of your advertising
Build audiences for future ad campaigns
Integrate with TikTok Ads Manager and other tools
Use the Event Setup Tool to track actions without coding